Project management.
Project marketing.
Off plan sales.
Done differently.

From site acquisition through to settlement.
We can do part of it, help you do it, or do it all.

Our unique approach to delivering our services, combined with our simple ‘pick & choose’ or ‘package it up’ fee structure means you’re in complete control of which parts of a project you want us to help you with, & which parts you’d rather sort out yourself.

The best part: you’ll know exactly what to expect at every step, because there’s never any confusion about what you get for your money when you work with us.

So whether you are a developer who’s just looking for a sales team to sell market ready stock, a builder who doesn’t have time to manage the entire, or part of the process, or literally anyone or anything in between.

We have services that will help you deliver your project.

Book a meeting with us to learn more >
our services

Site identification

Continually seeking out sites fitting your brief

Proactive approach to scoping potential development sites

Assistance in the negotiation prior to acquisition

Feasibility studies

Benchmarking reports

Financial risk analysis

Cutting-edge site analysis using the latest technology

Design and consultation management

Saleability design review & management

Consultant team procurement & management

Consultant budget management & quality control

DA and approvals

DA stakeholder management

DA documentation review

Submitted plans adhering to all government requirements

Marketing management

Procure & manage marketing agencies

Manage campaign development & implementation

Manage events & public relations

Maintenance

Final inspection & defects list submission

DLP inspection & list defects submission

Pricing

Comprehensive CMA

Dynamic pricing strategy

Pricing based on sell through numbers

Sales

Market research, commercial strategy

Settlement risk management

Buyer concierge

Marketing design and execution

Develop brand identity & marketing strategy

Develop & deploy campaign across multiple channels

Manage & implement all marketing activities

service standards

Service makes all the difference.
‍We aim to please.

We are all too familiar with the challenges of delivering a project successfully in Canberra. But those challenges have provided us within valuable insights about how to create experiences that make a difference to you, and the purchasers in your project.

Our intimate understanding of the project planning landscape, sales & the market underpin our 3 core service standards that are just a given when you work with us.

1.

Holistic stock & activity reporting

Real time understanding of the performance of your project

Reporting provided to you in the format you want, when you want it

Recommendations on how to pivot when you need to & hold when you’re just where you need to be

You’ll be able to make informed decisions quickly, & we’ll help you make them

Visibility on our lead management portal so you can see how we are communicating with every potential lead for your project

2.

All sense exhibitions

Pre-open check through, spot clean & tidy up so everything looks & feels its best

Development styled playlist, set at exactly the right volume on our surround sound portable speakers  

Welcoming signature scent candles & well stocked snacks & refreshments for any visitor

Buying off plan educational resources, take home collateral & post exhibition digital info packs

3.

Dynamic buyer communications

Ongoing off-plan educational collateral & guidance

Milestone email & phone call updates

Custom project hub including historical update info, photos, videos & action items

knowledge & training

Knowledge is everything.
‍We know a lot.

When selling stock off -plan, whether it’s 3 or 300 units, it’s essential to have a thorough understanding of the stock nuances, be across the sales strategy, get the buying off plan process, have a good grasp on finance, the market conditions, construction updates…the list goes on.

This kind of knowledge, combined with experience can mean the difference between a successful sale or a missed one. A happy buyer or a disgruntled one. No matter the size, when we work on a project, we thoroughly train our team & keep them up to date on everything that will help them make more sales, & create better experiences for clients & buyers.

Our specialised training is delivered by experienced, projects specialists within our own team who live & breathe it every day.

Development planning processes
Local market
Off-plan sales strategies
Increasing GR yields
Off-plan buyer decision frameworks
Software use & efficiencies
Selling to investors
project capability

Any type of project.
We’ve been there, done
that, we’re all over it!

1. High Density

Resources and capacity to manage, market and sell projects 200+ units

2. Medium Density

Process and approach to suit the pace and additional needs of the townhouse buyer type

3. Low Density

Experience marketing and selling boutique stock and managing buyer type nuances

4. Build-to-Rent

Thorough understanding and experience of how to meet complex build-to-rent requirements

5. Dual Occupancy

Hyper-local understanding of the market, design and saleability options for small blocks

5. Joint Venture

Valuable connections with multidisciplinary property consultants and capacity to invest

1. High Density
2. Medium Density
3. Low Density
4. Build-to-Rent
5. Dual Occupancy
6. Joint Ventures

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build-to-rent requirements

Hyper-local understanding of the market, design and saleability options for small blocks

Valuable connections with multidisciplinary property consultants and capacity to invest

Process and approach to suit the pace and additional needs of the townhouse buyer type

Resources and capacity to manage, market and sell projects 200+ units

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build to rent requirements

Hyper local understanding of the market, design and saleability options for small blocks

Valuable connections with multidisciplinary property consultants and capacity to invest

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Thorough understanding and experience of how to meet complex build to rent requirements

Hyper local understanding of the market, design and saleability options for small blocks

Valuable connections with multidisciplinary property consultants and capacity to invest

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build to rent requirements

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Experience marketing and selling boutique stock and managing buyer type nuances

Hyper local understanding of the market, design and saleability options for small blocks

Valuable connections with multidisciplinary property consultants and capacity to invest

Hyper local understanding of the market, design and saleability options for small blocks

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build to rent requirements

Valuable connections with multidisciplinary property consultants and capacity to invest

Valuable connections with multidisciplinary property consultants and capacity to invest

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build to rent requirements

Hyper local understanding of the market, design and saleability options for small blocks

sales approach

Making sales is the name of the game.
Our game strategy is on point.

We have a proven strategy to develop, market & sell stock successfully through any market conditions. We maintain sales momentum & maximise sales prices through any stage of the selling cycle.

Stage 1 | Planning

Stage 2 | Pre-release

Stage 3 | On the market

Stage 4 | Settlement & beyond

Want to see our full sales strategy? Book a meeting today >
dynamic buyer management

Strategically mapped and designed communications
‍that get results.

Every single step in our buyer communication process matters. From the simple things like answering an enquiry within a committed time-frame, or following up an unresponsive lead through to the more complex things like education, expectation and settlement risk management.
‍
We have mapped out our touch-points based on years of experience selling property off plan. We’ve gained a thorough understanding of the communication gaps (and opportunities) form exchange through to settlement and beyond.

We get what works at each step to achieve the outcomes we need to ultimately sell more stock, and influence purchasers to become advocates and even repeat buyers.

Get in touch to learn more >
our specialised team

Will Honey

Director of Sales and Projects

View 

Will

's Profile >

Nathan Page

Projects Agent

View 

Nathan

's Profile >

Ben Wilson

Projects Agent

View 

Ben

's Profile >

Rhys Pollock

Projects Associate

View 

Rhys

's Profile >

Liam Lagana

Projects Sales Associate

View 

Liam

's Profile >

Adam Gill

Director of Marketing

View 

Adam

's Profile >

Matty Ingold

Senior Graphic Designer

View 

Matty

's Profile >

Sarah Smith

Social Media Specialist

View 

Sarah

's Profile >

Ash Scensor

Social Media Manager and Concierge

View 

Ash

's Profile >

Our track record

Sierra, Gungahlin

1-3

Bed icon charcoal

1-2

Bath icon charcoal

0-2

Car icon charcoal

High density | 152 apartments

The developer was not a getting the sales they required working with another agency and enquiry had slowed significantly. We analysed the current sales strategy, along with current market conditions and developed a new sales and marketing strategy targeting 2 very specific buyer types. We developed interactive campaigns specific to each type and deployed them across multiple marketing channels. The new strategy increased enquiry and drove immediate sales. The developer gained their required sales in under 12 weeks.

Services:

Saleble design management
Design saleability review
Data management
Off plan marketing
Off plan sales team
Quality control
on the market

Rockwell, Bruce

2 - 3

Bed icon charcoal

1 - 2.5

Bath icon charcoal

2

Car icon charcoal

Medium density | 53 townhouses

The developer was losing sales momentum with another agency and the enquiry had stopped. We analysed the current sales strategy, along with current market conditions and developed a new sales and marketing strategy targeting a more relevant audience. The new strategy drove immediate sales and the development was sold out weeks before settlement.

Services:

Saleable design management
Design saleability review
Design saleability review
Quality control
Settled

Elia, Taylor

2 - 3

Bed icon charcoal

1 - 2

Bath icon charcoal

1-2

Car icon charcoal

Medium density | 42 townhouses, 30 apartments

By working closely with the developer from the beginning, we were able to recommended a product mix that would suit a targeted audience. We helped to maximise the GR with functional design and site planning. We developed and deployed a targeted off market campaign which gained the pre-sales the developer required within weeks. We followed up this early success by making GR pricing adjustment recommendations, which would give the developer substantial uplift in sales leading into the on market campaign.

Services:

Saleable design management
Design saleability review
Data management
Off plan marketing
Off plan sales team
Quality control
Client concierge team
on the market

Northedge, Taylor

1-3

Bed icon charcoal

1-2

Bath icon charcoal

1-2

Car icon charcoal

Medium density | 45 townhouses

We worked closely with the client from the beginning to provide a suitable product mix for the target audience. We helped to maximise the GR with functional design and site planning. During the selling campaign we analysed the most popular property types and moved quickly to increase pricing to maximise uplift across the development where viable. We achieved 90% sell-out in the first 10 weeks.

Services:

Saleable design management
Design saleability review
Design saleability review
Quality control
sold out

St Arbour, Braddon

3

Bed icon charcoal

2.5

Bath icon charcoal

2

Car icon charcoal

Low density | 10 boutique townhouses

We worked with the client from site acquisition through to commencement of construction. We analysed data to target potential buyers and advised the client to push sustainability boundaries that we knew would resonate with the audience to help gain more sales. We collaborated on the floor plan designs and finishing schedules to ensure that the target audience expectations were met. We have sold 80%, construction finance has been achieved. The remaining properties are at above market price with a sound strategy to maximise sale price closure to completion and get more profit for key stakeholders.

Services:

Saleable design management
Design saleability review
Consultant team management
Quality control
on the market

Koa Gardens, Chisholm

3-4

Bed icon charcoal

1-2

Bath icon charcoal

2

Car icon charcoal

Low density | 3 townhouses

We acquired this site by undertaking a detailed feasibility study which informed our development approach for this project. Our intimate understanding of the development process, off plan sales and the Canberra market meant we could maximise GR for the site. We engaged design and relevant consultants to ensure a highly saleable design. We developed and deployed an off market campaign which we’ll monitor closely to determine our on market campaign approach.

Services:

Project management
Saleable design management
Design saleability review
Data management
Off plan marketing
Off plan sales team
Quality control
on the market
let's talk

We’d love to discuss how we can help you with your project at any stage.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.